# LeadToSheet > LeadToSheet automatically captures the leads from your website forms and online ad enquiries, saves every one to a Google Sheet, and can deliver each new lead to the other tools your team uses. LeadToSheet works in three steps. Capture: leads come in from forms on your own website (via a small snippet), forms you build and host inside LeadToSheet, a form endpoint URL for your own HTML forms, ad lead forms from Meta and LinkedIn, other tools through a webhook or Formaloo, a CSV upload, or the REST API. Understand: every lead lands on your Leads page, can be scored Hot, Warm, or Cold and enriched with company and person details by AI, and is summarised on the Insights page. Deliver: every lead is saved to your Google Sheet automatically, and Routes send qualifying leads to your CRM, team chat, an auto-reply email, messaging apps, or any custom webhook. You can also get instant alerts and scheduled email digests, and run multiple sites from one account. Every content page on this site has a markdown version for agents: append `.md` to the URL (e.g. https://www.leadtosheet.com/docs/api.md, https://www.leadtosheet.com/help/getting-started/how-leadtosheet-works.md). All guides below are written for end users. Each link points to a Help Center article with step-by-step instructions. ## Getting Started - [How LeadToSheet Works](https://www.leadtosheet.com/help/getting-started/how-leadtosheet-works): A simple, big-picture tour: how leads are captured, understood, and delivered to the places you work. - [Creating Your Account](https://www.leadtosheet.com/help/getting-started/creating-your-account): Sign up for LeadToSheet and set up your account in under 2 minutes. - [Installing the Tracking Snippet](https://www.leadtosheet.com/help/getting-started/installing-the-snippet): Add the LeadToSheet snippet to your website to start capturing form submissions automatically. - [Understanding Your Dashboard](https://www.leadtosheet.com/help/getting-started/understanding-your-dashboard): A quick tour of your LeadToSheet dashboard and what each section shows you. - [Managing Multiple Sites](https://www.leadtosheet.com/help/getting-started/managing-multiple-sites): Run more than one website or brand from a single account, each with its own leads, sheet, and settings. - [The Roadmap & Feature Requests](https://www.leadtosheet.com/help/getting-started/roadmap-and-feature-requests): See what we're building next, suggest your own ideas, and vote for the ones you want most. - [Managing Your Account & Profile](https://www.leadtosheet.com/help/getting-started/managing-your-account-and-profile): Update your business details and find everything about your account in one place. ## Forms & Leads - [How Form Detection Works](https://www.leadtosheet.com/help/forms-and-leads/how-form-detection-works): Understand how LeadToSheet automatically finds and captures forms on your website. - [Managing Your Forms](https://www.leadtosheet.com/help/forms-and-leads/managing-your-forms): View your detected forms, understand form naming, and ignore forms you don’t need. - [AI Lead Intelligence](https://www.leadtosheet.com/help/forms-and-leads/ai-lead-intelligence): How LeadToSheet automatically scores, summarizes, and enriches every submission with urgency, company, and person context. - [Viewing and Filtering Leads](https://www.leadtosheet.com/help/forms-and-leads/viewing-and-filtering-leads): Work with your leads data table to find, sort, and explore your submissions. - [Retrying Failed Submissions](https://www.leadtosheet.com/help/forms-and-leads/retrying-failed-submissions): What to do when a submission fails to sync to Google Sheets. - [Understanding Attribution Data](https://www.leadtosheet.com/help/forms-and-leads/understanding-attribution-data): Learn about the marketing attribution data LeadToSheet captures with every submission. - [UTM Tracking & Campaign Attribution](https://www.leadtosheet.com/help/forms-and-leads/utm-tracking): Tag your campaign URLs so you can see which ads, channels, and emails actually convert. - [Understanding Insights & Analytics](https://www.leadtosheet.com/help/forms-and-leads/understanding-insights-and-analytics): See where your leads come from and how many you get over time, all on one page. ## Lead sources - [The Sources Page](https://www.leadtosheet.com/help/lead-sources/the-sources-page): One place to set up every way leads can reach you, and to check each one is healthy. - [Capturing Website Forms with the JavaScript SDK](https://www.leadtosheet.com/help/lead-sources/capturing-website-forms-with-the-javascript-sdk): Install one snippet on your site so LeadToSheet can capture submitted forms automatically. - [Building Forms with the Form Builder](https://www.leadtosheet.com/help/lead-sources/using-hosted-forms): Build a form inside LeadToSheet with the drag-and-drop Form Builder, then publish it to start collecting leads. - [Branding & Styling Your Forms](https://www.leadtosheet.com/help/lead-sources/branding-your-hosted-forms): Make a hosted form look like your brand — logo, colours, fonts, layout, and button text. - [Embedding & Sharing Your Forms](https://www.leadtosheet.com/help/lead-sources/embedding-and-sharing-forms): Share a hosted form's link, embed it on your website, or load it in an iframe. - [Using Form Endpoint URLs](https://www.leadtosheet.com/help/lead-sources/using-form-endpoint-urls): Point a standard HTML form at a LeadToSheet endpoint when you want capture without JavaScript. - [Posting Leads with the REST API](https://www.leadtosheet.com/help/lead-sources/posting-leads-with-the-rest-api): Send leads from your backend, app, or server-side automation with an API key. - [Connecting Meta Lead Ads (Facebook + Instagram)](https://www.leadtosheet.com/help/lead-sources/connecting-meta-lead-ads): Securely connect your Meta account to import lead forms from Facebook and Instagram into LeadToSheet. - [Connecting LinkedIn Lead Gen Forms](https://www.leadtosheet.com/help/lead-sources/connecting-linkedin-lead-gen-forms): Securely connect your LinkedIn account to import Sponsored Content lead forms into LeadToSheet. - [Connecting Formaloo](https://www.leadtosheet.com/help/lead-sources/connecting-formaloo): Generate a Formaloo webhook URL and shared secret so Formaloo submissions become LeadToSheet leads. - [Sending Leads from Zapier, n8n, Make, or Your CRM](https://www.leadtosheet.com/help/lead-sources/using-the-webhook-url): Generate a signed source URL once, then post JSON to it from any tool that can send HTTP requests. - [Importing Historical Leads from a CSV](https://www.leadtosheet.com/help/lead-sources/importing-from-csv): Migrate leads from another tool with a CSV upload of up to 5,000 rows. ## Destinations & integrations - [How Routes Work](https://www.leadtosheet.com/help/destinations/how-routes-work): Send each captured lead to the right places — a Route pairs a source and optional conditions with one or more destinations. - [Using Google Sheets as a Destination](https://www.leadtosheet.com/help/destinations/using-google-sheets-as-a-destination): Keep sending leads to the connected Google Sheet through LeadToSheet's default site-level sync. - [Setting Up Auto-Reply Email](https://www.leadtosheet.com/help/destinations/setting-up-auto-reply-email): Send a templated response to the lead after they submit a form. - [Connecting Mailchimp](https://www.leadtosheet.com/help/destinations/connecting-mailchimp): Find your Mailchimp API key, load audiences, and add leads to the right audience with optional tags. - [Connecting Kit (formerly ConvertKit)](https://www.leadtosheet.com/help/destinations/connecting-kit-convertkit): Use a Kit v3 API key to subscribe leads to a form or sequence and apply tags. - [Connecting GoHighLevel](https://www.leadtosheet.com/help/destinations/connecting-gohighlevel): Create a GoHighLevel Sub-Account Private Integration token so LeadToSheet can create or update contacts in a location. - [Connecting HubSpot](https://www.leadtosheet.com/help/destinations/connecting-hubspot): Create a HubSpot Private App token with the scopes LeadToSheet needs for contacts, pipelines, and optional deals. - [Connecting Pipedrive](https://www.leadtosheet.com/help/destinations/connecting-pipedrive): Use a Pipedrive API token and company subdomain to create a Person plus a Lead or Deal. - [Connecting Brevo (formerly Sendinblue)](https://www.leadtosheet.com/help/destinations/connecting-brevo): Use a Brevo v3 API key to add or update contacts and attach them to selected lists. - [Connecting SalesNexus](https://www.leadtosheet.com/help/destinations/connecting-salesnexus): Paste your SalesNexus API key — standard fields map automatically and contacts upsert by email. - [Connecting Slack](https://www.leadtosheet.com/help/destinations/connecting-slack): Send rich new-lead alerts to a Slack channel through OAuth or an incoming webhook. - [Connecting Discord](https://www.leadtosheet.com/help/destinations/connecting-discord): Send new-lead cards to a Discord channel webhook. - [Connecting Microsoft Teams](https://www.leadtosheet.com/help/destinations/connecting-microsoft-teams): Send new-lead cards to Microsoft Teams through a Teams or Power Automate webhook URL. - [Connecting WhatsApp (Meta Cloud API)](https://www.leadtosheet.com/help/destinations/connecting-whatsapp-cloud-api): Use Meta's WhatsApp Cloud API to send new-lead alerts through a WhatsApp Business number. - [Connecting Telegram](https://www.leadtosheet.com/help/destinations/connecting-telegram): Create a Telegram bot and send new-lead alerts to a user or group chat. - [Sending to a Custom Webhook](https://www.leadtosheet.com/help/destinations/sending-to-a-custom-webhook): POST lead JSON to any public HTTP or HTTPS endpoint from the route builder. ## Google Sheets - [How Google Sheets Sync Works](https://www.leadtosheet.com/help/google-sheets/how-google-sheets-sync-works): Understand the sync process that writes your form submissions to Google Sheets. - [Sharing Your Google Sheet](https://www.leadtosheet.com/help/google-sheets/sharing-your-google-sheet): Share your submissions spreadsheet with teammates and collaborators. - [Understanding Your Sheet Layout](https://www.leadtosheet.com/help/google-sheets/understanding-your-sheet-layout): Learn how your Google Sheet is organized with tabs, columns, and lead scoring. ## Notifications - [Slack, Discord, and Microsoft Teams channels](https://www.leadtosheet.com/help/notifications/slack-discord-teams-channels): Connect a chat channel once and every captured lead lands as a rich message — Slack via OAuth, Discord and Teams via webhook URL. - [Real-time email alerts for new leads](https://www.leadtosheet.com/help/notifications/real-time-lead-alerts): Receive an email the moment a lead is captured, with visible submitted fields, the form it came from, and the full source/UTM trail. - [Daily, weekly and monthly digests](https://www.leadtosheet.com/help/notifications/email-digests): Get a clean roll-up of activity in your inbox so you stay on top of inbound without logging in. - [Managing recipients and turning notifications off](https://www.leadtosheet.com/help/notifications/managing-recipients): Adjust who gets notified, swap emails between channels, and disable notifications cleanly. ## Webhooks - [Getting Started with Webhooks](https://www.leadtosheet.com/help/webhooks/getting-started-with-webhooks): Send each form submission to your CRM, automation tool, or custom backend the moment it arrives. ## Developer API - [Creating & Managing API Keys](https://www.leadtosheet.com/help/developer-api/creating-and-managing-api-keys): Create a key so other tools and AI agents can read your leads or send new ones — and revoke it anytime. - [Connecting AI Agents with MCP](https://www.leadtosheet.com/help/developer-api/connecting-ai-agents-with-mcp): Let an AI agent read submissions, inspect forms, and create leads through the LeadToSheet MCP server. ## Billing & Plans - [How the Free Trial Works](https://www.leadtosheet.com/help/billing-and-plans/free-trial): Everything you need to know about your 14-day free trial. - [Plans and Pricing](https://www.leadtosheet.com/help/billing-and-plans/plans-and-pricing): Compare plans and find the right one for your business. - [Managing Your Subscription](https://www.leadtosheet.com/help/billing-and-plans/managing-your-subscription): Upgrade, downgrade, or cancel your plan, and update your payment method. - [Understanding Submission Limits](https://www.leadtosheet.com/help/billing-and-plans/understanding-submission-limits): How monthly submission limits work, including grace periods and resets. - [Redeeming Your AppSumo Code](https://www.leadtosheet.com/help/billing-and-plans/redeeming-your-appsumo-code): Turn your AppSumo purchase into a LeadToSheet Lifetime plan in a couple of minutes. ## Refer & Earn - [How the Refer & Earn Program Works](https://www.leadtosheet.com/help/partner-program/how-the-program-works): Earn 20% recurring commission on every customer you refer to LeadToSheet. ## Troubleshooting - [Snippet Not Detected](https://www.leadtosheet.com/help/troubleshooting/snippet-not-detected): What to do when the installation check can’t find your snippet. - [Forms Not Appearing](https://www.leadtosheet.com/help/troubleshooting/forms-not-appearing): Troubleshoot why your forms aren’t showing up in LeadToSheet. - [Submissions Not Syncing](https://www.leadtosheet.com/help/troubleshooting/submissions-not-syncing): Fix issues when your submissions aren’t making it to Google Sheets. - [Google Sheets Connection Issues](https://www.leadtosheet.com/help/troubleshooting/google-sheets-connection-issues): Fix problems with your Google Drive connection and sheet access. - [Leads Marked as Spam](https://www.leadtosheet.com/help/troubleshooting/leads-marked-as-spam): Why some submissions are flagged as spam, and how to restore a real lead that was flagged by mistake. - [Hosted Form Isn't Receiving Submissions](https://www.leadtosheet.com/help/troubleshooting/hosted-form-not-receiving): A form you built in LeadToSheet isn't capturing leads? Work through these quick checks. - [A Destination Delivery Keeps Failing](https://www.leadtosheet.com/help/troubleshooting/destination-delivery-failing): Leads reach your sheet but aren't arriving in a connected tool? Here's how to find and fix the cause. - [My Meta or LinkedIn Lead Connection Stopped](https://www.leadtosheet.com/help/troubleshooting/ad-lead-connection-stopped): New leads from your Facebook, Instagram, or LinkedIn ad forms aren't arriving? The connection usually just needs reconnecting. ## Developer reference - [REST API reference](https://www.leadtosheet.com/docs/api): Read submissions, manage forms, and post leads programmatically with a per-site key. - [Form endpoints](https://www.leadtosheet.com/docs/endpoints): Drop-in HTTP POST URLs that turn any HTML form into a lead source. - [Form Builder docs](https://www.leadtosheet.com/docs/forms): Build, brand, and embed hosted forms. - [OpenAPI 3.1 spec](https://www.leadtosheet.com/api/v1/openapi.json): Machine-readable description of the REST API. - [MCP server](https://www.leadtosheet.com/api/mcp): Connect an AI agent to read leads, inspect forms, and create submissions using a site API key. ## Integration guides - [Integration guides index](https://www.leadtosheet.com/integrations.md): 43 platform guides (WordPress, Shopify, Webflow, Wix, and more) for connecting website forms to Google Sheets. Each guide has a markdown version at /integrations/.md. ## Form builder guides - [Form builder guides index](https://www.leadtosheet.com/form-guides.md): 143 guides covering specific form builders and plugins (Contact Form 7, Gravity Forms, Typeform, and more). Each guide has a markdown version at /form-guides/.md. ## Comparisons - [LeadToSheet vs Formspree](https://www.leadtosheet.com/compare/formspree): The form solution for any developer - [LeadToSheet vs Basin](https://www.leadtosheet.com/compare/basin): Form backend with a visual dashboard - [LeadToSheet vs Forminit (formerly Getform)](https://www.leadtosheet.com/compare/getform): Form backend with integrations - [LeadToSheet vs Google Tag Manager + GA4](https://www.leadtosheet.com/compare/google-tag-manager): Tag management and analytics suite - [LeadToSheet vs Zapier](https://www.leadtosheet.com/compare/zapier): Workflow automation platform - [LeadToSheet vs Typeform / Jotform](https://www.leadtosheet.com/compare/form-builders): Interactive form builders - [LeadToSheet vs HubSpot](https://www.leadtosheet.com/compare/hubspot): All-in-one CRM and marketing platform - [LeadToSheet vs SheetMonkey](https://www.leadtosheet.com/compare/sheetmonkey): Form backend for Google Sheets - [LeadToSheet vs FormSubmit](https://www.leadtosheet.com/compare/formsubmit): Free email-based form backend - [LeadToSheet vs Typeform](https://www.leadtosheet.com/compare/typeform): Conversational forms with one question at a time - [LeadToSheet vs Tally](https://www.leadtosheet.com/compare/tally): Free Notion-style form builder - [LeadToSheet vs Jotform](https://www.leadtosheet.com/compare/jotform): Mature drag-and-drop form builder - [LeadToSheet vs Fillout](https://www.leadtosheet.com/compare/fillout): Form builder with deep CRM integrations - [LeadToSheet vs Google Forms](https://www.leadtosheet.com/compare/google-forms): Google's free survey and form tool ## Solutions - [Google Ads](https://www.leadtosheet.com/solutions/google-ads): Level up your PPC reporting by syncing every Google Ads lead to Google Sheets within a minute, complete with gclid, UTM parameters, and browser data. - [Meta & Facebook Ads](https://www.leadtosheet.com/solutions/facebook-ads): When you drive Facebook and Instagram Ads traffic to landing pages, LeadToSheet keeps every lead and campaign metadata synced to Google Sheets for fast routing. - [LinkedIn Ads](https://www.leadtosheet.com/solutions/linkedin-ads): Capture every LinkedIn Ads landing page lead directly in Google Sheets with UTMs, li_fat_id, and form data ready for enrichment. ## More - [Help Center](https://www.leadtosheet.com/help): Browse every guide and troubleshooting article. - [Pricing](https://www.leadtosheet.com/pricing): Plans, monthly lead limits, and the free trial. - [Features](https://www.leadtosheet.com/features): A full overview of what the platform offers. - [Integrations](https://www.leadtosheet.com/integrations): The website platforms and tools LeadToSheet works with.