Send Formidable Forms data to Google Sheets
Stream calculator results, directory listings, and application form entries from Formidable Forms into Google Sheets for reporting and follow-up automations.
CMS: WordPress
Overview
Formidable Forms is built for data-heavy WordPress forms like calculators, mortgage estimators, directory applications, and surveys. While the visual styler and Views feature let you display submitted data on the front end, getting that data into a shared Google Sheet for team-wide analysis requires an extra step. LeadToSheet captures the rendered field values from every Formidable submission and mirrors them into Sheets without interfering with Views or the built-in entry database.
Implementation checklist
- 1
Add the LeadToSheet script to your site
Insert the snippet into your WordPress footer using Formidable's Global Settings > Custom HTML or a code snippets plugin. This ensures it runs on every page where a Formidable form is embedded.
LeadToSheet snippet
<script>(function(w,d,s,u,k,e){if(w.__formsync){return}w.__formsync={q:[],k:k,endpoint:e};var js=d.createElement(s);js.src=u;js.async=1;js.onload=function(){w.__formsync.init&&w.__formsync.init({ clientKey:k })};d.head.appendChild(js);})(window,document,'script','https://www.leadtosheet.com/sdk.min.js','YOUR_CLIENT_KEY','https://www.leadtosheet.com/api/ingest');</script> - 2
Review field keys in the Formidable builder
Formidable assigns a unique field key (like "company_revenue") to each field. Open the form builder, click a field, and check the Field Key under Advanced. These keys become your Google Sheet column headers.
Tip: Set meaningful field keys before your first submission to avoid having to rename sheet columns later.
- 3
Test a calculator or application form end-to-end
Submit a real entry through your most complex form - one with calculations or conditional sections - and verify the final calculated values appear in your Google Sheet. Formidable computes these client-side in visible fields, so LeadToSheet captures the resolved numbers. Note that values stored only in hidden fields (input[type='hidden']) are excluded from capture.
Customization ideas
Separate calculator results from contact enquiries
In the LeadToSheet dashboard, map each form to its own Google Sheet. The SDK auto-identifies forms via fingerprinting, so calculator submissions and contact form entries are routed to separate sheets automatically.
Combine Views and Sheets for dual reporting
Keep Formidable Views on the front end for public directories or listings, while LeadToSheet feeds the same data into a private Google Sheet for internal analytics and follow-up tracking.
Automate application review workflows
When Formidable application form entries land in Sheets, use Apps Script to auto-notify reviewers, assign scores based on field values, or flag entries that meet certain criteria.
Troubleshooting
Calculated fields showing zero in Sheets
Formidable calculates values after all dependent fields are filled. If a user submits before the calculation resolves (rare with AJAX), the value may be zero. Enable AJAX submission in Formidable's form settings to ensure calculations complete before the data syncs.
Repeater section entries appearing on a single row
Formidable's repeater fields submit as arrays. LeadToSheet flattens them into comma-separated values in a single cell. For row-per-entry treatment, use the LeadToSheet dashboard to configure array expansion.
Formidable Views data not matching Sheets data
Views can apply custom formatting and filters to displayed data. LeadToSheet captures the raw form submission values before any View formatting is applied, which may cause cosmetic differences. This is expected behaviour and ensures data integrity.
Resources
Frequently asked questions
- Does LeadToSheet capture Formidable's visual styler changes?
- The visual styler controls CSS appearance only. LeadToSheet captures the submitted field values regardless of styling, so your sheet data is always clean and unstyled.
- Can I use LeadToSheet alongside Formidable's built-in API actions?
- Yes. LeadToSheet operates at the browser layer, while Formidable API actions run server-side. Both can coexist without conflicts, giving you a Google Sheet copy and a CRM sync simultaneously.
- How does Formidable's front-end editing affect synced data?
- When a user edits an existing entry via a Formidable front-end editing View, LeadToSheet captures the updated submission as a new row. You can deduplicate in Sheets using the entry ID field.