Sync Formidable Pro data to Google Sheets
Capture Views output, visual reports data, API-connected forms, and repeater field entries from Formidable Pro directly into Google Sheets for centralised team analytics.
CMS: WordPress
Overview
Formidable Pro extends the free Formidable Forms with Views for front-end data display, visual reports and graphs, API integrations, user registration, payment collection via Stripe/PayPal, and repeater fields for complex data capture. While Views and reports work well for on-site display, getting this data into a shared Google Sheet for off-site collaboration, executive dashboards, or CRM syncing typically requires exporting CSV files or building custom API connections. LeadToSheet automates this with a single script tag.
Implementation checklist
- 1
Add the LeadToSheet SDK alongside Formidable Pro
Insert the snippet into your WordPress footer via Formidable Pro's Global Settings > Custom HTML or a theme-level injection. Formidable Pro forms use AJAX by default, and LeadToSheet captures form data at the browser submit event.
LeadToSheet snippet
<script>(function(w,d,s,u,k,e){if(w.__formsync){return}w.__formsync={q:[],k:k,endpoint:e};var js=d.createElement(s);js.src=u;js.async=1;js.onload=function(){w.__formsync.init&&w.__formsync.init({ clientKey:k })};d.head.appendChild(js);})(window,document,'script','https://www.leadtosheet.com/sdk.min.js','YOUR_CLIENT_KEY','https://www.leadtosheet.com/api/ingest');</script> - 2
Map premium field types to sheet columns
Formidable Pro adds field types like repeater groups, user ID lookups, and dynamic dropdowns. Open the form builder, check each field's Field Key under Advanced, and set meaningful keys (e.g., "order_date", "line_items") before your first live submission. Note that LeadToSheet only captures text-based form fields - file uploads, signatures, and hidden fields are not reliably captured.
Tip: Repeater fields submit as arrays. Set field keys on both the repeater container and child fields to get clean, indexed column names like "item_1_quantity" in your Google Sheet.
- 3
Test a payment form with Stripe or PayPal
Submit a test payment through your Formidable Pro form using Stripe's test card (4242 4242 4242 4242) or PayPal sandbox. Verify that the form field values you entered (name, email, quantity, etc.) appear in your Google Sheet. Note that Stripe/PayPal payment details (amount, status, transaction ID) are processed server-side and are not captured by the browser-based SDK. Cross-reference with your payment provider's dashboard for transaction data.
Customization ideas
Mirror Visual Reports data in Sheets charts
Formidable Pro's visual reports display graphs inside WordPress. By syncing the same underlying data to Google Sheets, you can build shareable Google Sheets charts and dashboards that non-WordPress users can access.
Build an API-connected workflow from Sheets
Formidable Pro can pull data from external APIs into forms. When these enriched submissions land in your Google Sheet via LeadToSheet, use Apps Script to push them further - to a CRM, accounting system, or project management tool - creating a multi-system pipeline.
Capture user registration data for team onboarding
Formidable Pro's user registration add-on creates WordPress users from form submissions. Note: if the registration form contains a password field (input[type='password']), the SDK skips the entire form for security. To capture registration data in Google Sheets, use a registration flow without a password field in the initial form, or use server-side webhooks.
Troubleshooting
Repeater field data overlapping across rows
Formidable Pro repeater fields submit variable-length arrays. If one user adds 3 items and the next adds 5, the column count differs. LeadToSheet creates columns up to the maximum seen (e.g., "item_1" through "item_5"), and shorter submissions leave the extra columns empty. This is expected and keeps the data structured.
Payment webhook fires but sheet row is incomplete
LeadToSheet captures form field data at the moment of submission, before payment processing occurs. Payment details (amount, status, transaction ID) are handled server-side by the payment provider and are not captured by the SDK. For complete payment records, cross-reference your Google Sheet with your Stripe or PayPal dashboard.
Views edit-in-place updating the wrong sheet row
Formidable Pro Views allow front-end editing of existing entries. Each edit submission is captured as a new row by LeadToSheet (since it is a new form event). To track edits, use the Formidable entry ID field as a key column and filter for the latest row per entry ID in your sheet.
Frequently asked questions
- How is this guide different from the Formidable Forms guide?
- The Formidable Forms guide covers the free version's calculator and directory features. This guide focuses on Formidable Pro's premium features: Views, visual reports, API integrations, user registration, payment collection, and repeater fields.
- Can I use LeadToSheet alongside Formidable Pro's API add-on?
- Yes. The API add-on sends data server-side to external services. LeadToSheet operates at the browser layer. Both run independently, so you can sync to Google Sheets and push to an external API simultaneously without conflicts.
- Does LeadToSheet capture Formidable Pro signature fields?
- Not reliably. Signature fields may submit as base64 image data in some configurations, but this behaviour is fragile and should not be relied upon. For reliable signature handling, configure Formidable Pro to save signatures as image files and use Formidable's built-in export or a server-side webhook to pass the file URL to your sheet. LeadToSheet only captures text-based form field values, and hidden fields are excluded.