Overview
SurveyMonkey powers enterprise surveys with sophisticated features like skip logic, A/B testing, benchmarking, and team collaboration. While SurveyMonkey has export options, getting responses into Google Sheets in real time with marketing attribution requires extra setup. LeadToSheet captures UTM parameters and referrer data from the embed page, and pairs them with survey responses via SurveyMonkey's webhook integration, giving your team a live Google Sheet with both response data and channel attribution.
Implementation checklist
- 1
Add the LeadToSheet SDK to your survey embed page
Place the script tag on the web page where your SurveyMonkey embed lives. The SDK captures page-level attribution data. SurveyMonkey embeds use iframes, so field capture requires the webhook fallback.
LeadToSheet snippet
<script src="https://cdn.leadtosheet.com/sdk.min.js" data-client="YOUR_CLIENT_KEY"></script> - 2
Configure a SurveyMonkey webhook to LeadToSheet
In your SurveyMonkey account, go to Integrations > Webhooks and add your LeadToSheet webhook endpoint. Set it to trigger on survey completion events so every finished response is delivered server-side.
Tip: SurveyMonkey webhooks require a paid plan (Advantage or higher). If you are on a free plan, use the manual export bridge via Apps Script instead.
- 3
Test with a multi-page survey to verify completeness
Complete a full multi-page survey with skip logic branches to confirm that all answered questions, skipped sections, and the final completion status appear correctly in your Google Sheet.
Customization ideas
Benchmark survey results by acquisition channel
SurveyMonkey's benchmarking compares your results to industry standards. Add LeadToSheet's UTM data to segment those benchmarks by traffic source, revealing which channels attract respondents closest to industry norms.
Track A/B test variants in Sheets
SurveyMonkey's A/B testing randomizes question variants. When the webhook delivers variant identifiers, LeadToSheet records them in the sheet so you can pivot on test results without logging into SurveyMonkey.
Build NPS dashboards in Google Sheets
For Net Promoter Score surveys, LeadToSheet writes each score to a dedicated column. Use Sheets formulas to calculate real-time NPS by segment, channel, or time period.
Troubleshooting
SurveyMonkey iframe blocks direct capture
SurveyMonkey embeds (both inline and popup) render inside cross-origin iframes. LeadToSheet cannot access form fields from the iframe. The webhook integration is the required path for capturing response data.
Popup widget not triggering attribution capture
The SurveyMonkey popup widget opens in an overlay iframe. The LeadToSheet SDK on the host page captures the page URL and UTMs at load time. Ensure the SDK loads before the popup trigger so attribution is recorded even if the user opens the survey later.
Partial responses not appearing in Sheets
By default, SurveyMonkey webhooks fire only on survey completion. If you need partial responses, configure the webhook to trigger on page-level events (if available on your plan) or adjust the collector settings to save partial responses.
Resources
Frequently asked questions
- Does this work on SurveyMonkey's free plan?
- The LeadToSheet SDK captures attribution data on any plan. However, SurveyMonkey's webhook feature requires a paid plan (Advantage or higher). On the free plan, you can use a scheduled Apps Script export as an alternative.
- Can I capture SurveyMonkey skip logic paths?
- Yes. The webhook payload includes which questions were presented and answered. Skipped questions appear as empty cells in your Google Sheet, making it easy to identify which logic path each respondent followed.
- How does LeadToSheet handle anonymous surveys?
- Anonymous surveys do not include respondent identity in the webhook payload. LeadToSheet still captures page-level attribution (UTMs, referrer, device), so you get channel-level analytics without individual identification.