Typeform embedding

Pipe Typeform responses into Google Sheets automatically

Embed Typeform on any site and let LeadToSheet capture responses, hidden fields, and attribution metadata the moment a submission completes.

CMS: Embed

See channel automations

Overview

Embed integration →

LeadToSheet listens for Typeform's `onSubmit` event in the embed script or full-page share links. Rather than relying on Typeform's limited Google Sheets connector, you get attribution, device context, and consistent column names.

Implementation checklist

1
Install the snippet on your host page
Wherever the Typeform embed lives, include the LeadToSheet script so it can listen for completion.
2
Expose hidden fields
LeadToSheet automatically captures Typeform hidden fields. Use them for campaign IDs and segmentation.
3
Confirm webhook fallback
Optionally add our webhook endpoint from the dashboard to Typeform as a redundancy for offline submissions.

Customization ideas

Segment by campaign
Append `?utm_source=` parameters to your Typeform share URL and they appear instantly in Sheets.
Score leads automatically
Use Apps Script to calculate lead scores based on quiz answers captured via LeadToSheet.
Send to Slack and CRMs
Connect Google Sheets automations for Slack, HubSpot, or Airtable with your new Typeform dataset.

Troubleshooting

Embed script loads slowly
Ensure the LeadToSheet script remains asynchronous; we never block the Typeform iframe from rendering.
Hidden fields missing
Hidden fields must be added to the Typeform builder and passed on the embed URL to sync.
Offline responses
Our retry queue pushes cached submissions once visitors regain connectivity, ensuring no answers are lost.

Resources

Typeform developer docs

Frequently asked questions

Can I use the native Typeform Google Sheets connector as well?: You can, but most teams replace it with LeadToSheet to avoid schema drift and to capture marketing attribution data.
Do multi-language forms work?: Yes. We store question labels exactly as they render for the respondent.
How are quizzes scored?: Use calculated variables inside Typeform; LeadToSheet captures the final score field so you can use it in Apps Script or your CRM.