Operationalise Facebook Ads leads from instant forms and landing pages
Whether you use Meta instant forms or drive to landing pages, LeadToSheet keeps paid social leads and campaign metadata synced to Google Sheets for fast routing.
UTM Source: facebook · UTM Medium: paid_social
Why this channel playbook works
Stop exporting CSVs from Meta Leads Center. LeadToSheet unifies instant form submissions, onsite forms, and Messenger flows so your sales team can follow up within minutes and attribute revenue accurately.
Embed once on landing pages
Add the snippet to your landing page builder to track Meta UTM parameters and click IDs automatically.
Connect instant forms
Use the LeadToSheet webhook option to mirror native instant form responses alongside onsite submissions.
Score leads in Sheets
Apply scoring models that rank by offer, ad set, or creative to prioritise outreach.
Lead assignment round robin
Distribute new leads evenly between reps directly from Google Sheets using Apps Script.
Suppression sync
Push converted leads back to Meta Custom Audiences to stop unnecessary spend.
Creative performance digests
Email daily recaps of top converting creatives based on sheet data to your creative team.
Execution checklist
- 1
Embed once on landing pages
Add the snippet to your landing page builder to track Meta UTM parameters and click IDs automatically.
- 2
Connect instant forms
Use the LeadToSheet webhook option to mirror native instant form responses alongside onsite submissions.
- 3
Score leads in Sheets
Apply scoring models that rank by offer, ad set, or creative to prioritise outreach.
FAQs
- Do I need Meta’s native integrations?
- No. LeadToSheet mirrors instant forms and onsite forms without extra connectors, while adding attribution fields that Meta omits.
- How do I handle duplicates across campaigns?
- Enable dedupe rules inside LeadToSheet using email or phone numbers to keep your sheet clean.
- Can I track ad creative IDs?
- Yes. Pass them as hidden fields or use the `fbclid` parameter—we capture both automatically.