Newsletter signup & engagement Google Sheet template
Capture newsletter subscribers, track source, and monitor engagement to power segmentation and monetisation efforts.
Best for: Media & Publishing
Why teams love this template
Perfect for media operators and content creators who want to centralise subscriber growth metrics without switching tools. Combine website signups, popup captures, and lead magnet opt-ins in one sheet.
Audience tagging
Label subscribers by interest, source, and funnel stage to personalise campaigns.
Engagement scoring
Track open and click metrics per subscriber with simple formulas.
Sponsor-ready dashboards
Share growth and engagement charts with sponsors straight from the template.
Sheet structure
Subscriber
- First Seen
- Interest Tag
- Lifecycle Stage
Attribution
- UTM Source
- UTM Medium
- Signup Surface
- Campaign
Engagement
- Opens
- Clicks
- Last Interaction
- Engagement Score
Sample rows
Preview how data lands in Google Sheets.
| First Seen | Interest Tag | Lifecycle Stage | UTM Source | UTM Medium | Signup Surface | Campaign | Opens | Clicks | Last Interaction | Engagement Score | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| sam@creatorhouse.com | 2024-12-20 | Monetisation | Subscriber | organic | Popup | holiday-guide | 4 | 2 | 2024-12-27 | 72 | |
| dani@freelance.fm | 2024-12-15 | Newsletters | Lead Magnet | paid_social | Landing page | ebook-download | 1 | 0 | 2024-12-22 | 34 |
Optimisation ideas
- 1
Sync to ESP segments
Use the ESP integration of your choice to sync tagged subscribers into nurture sequences.
- 2
Automate sponsor recaps
Generate sponsor recap reports automatically using pivot tables and scheduled emails.
- 3
Identify churn risk
Highlight subscribers with declining engagement for reactivation campaigns.
FAQs
- Can I connect this to Mailchimp or ConvertKit?
- Yes. Use Apps Script or automation platforms to push segmented subscriber lists to your ESP.
- How often should I refresh engagement data?
- Update weekly or connect to your ESP’s API for daily refreshes.
- Does this work with popup tools?
- Any form that LeadToSheet captures can feed this template, including Squarespace, Webflow, or custom modals.