Viewing and Filtering Leads
Work with your leads data table to find, sort, and explore your submissions.
The leads table
The All Leads table on your Forms & Leads page shows every submission captured by Lead to Sheet. Each row represents a single form submission with all its field data and metadata.
The table includes the form name, submission date, sync status, and all the field values from the form (like name, email, phone, message, etc.).
Customizing visible columns
The leads table captures a lot of data for each submission. You can choose which columns to show or hide to focus on what matters most to you.
Columns are organized into groups:
- Core — lead summary, submission date, sync status, page URL
- UTM — source, medium, campaign, term, content
- Ad Click IDs — Google, Facebook, Microsoft, TikTok, LinkedIn click IDs
- Browser & Device — browser, OS, screen size, language, timezone
Use the column visibility toggle to show or hide entire groups or individual columns.
Understanding sync status
Each submission has a sync status that tells you whether it’s been written to your Google Sheet:
- Pending — the submission has been captured and is waiting to be synced to Google Sheets
- Synced — the submission has been successfully written to your spreadsheet
- Failed — the sync encountered an error (you can retry it manually)
Note
Most submissions are synced within seconds. If you see a "Pending" status for more than a few minutes, there may be a temporary delay.