Viewing and Filtering Leads
Work with your leads data table to find, sort, and explore your submissions.
The leads table
The Leads table shows every submission captured by LeadToSheet by default. Each row represents a single form submission with all its field data and metadata.
The table includes the form name, submission date, sync status, and all the field values from the form (like name, email, phone, message, etc.).
Customizing visible columns
The leads table captures a lot of data for each submission. You can choose which columns to show or hide to focus on what matters most to you.
Columns are organized into groups:
- Submission — submitted-at, form, source, sync status
- Page Context — page URL, referrer
- AI Insights — Lead Score, Score Reason, Lead Summary, Urgency, Match Confidence
- Enrichment — Company, Job Title, LinkedIn, Industry, Company Size, Country
- UTM — source, medium, campaign, term, content
- Paid Ads — paid source and click ID (consolidated across Google, Meta, Microsoft, TikTok, and LinkedIn)
- Visitor Tech — language, platform, screen size, timezone
Note
The Google Sheet captures even more browser fields than the leads table (browser name and version, OS and version, device type, etc.). Open the spreadsheet to see the full set.
Use the column visibility toggle to show or hide entire groups or individual columns.
Understanding sync status
Each submission has a sync status that tells you whether it’s been written to your Google Sheet:
- Pending — the submission has been captured and is waiting to be synced to Google Sheets
- Synced — the submission has been successfully written to your spreadsheet
- Failed — the sync encountered an error (you can retry it manually)
Note
Each submission is queued for sync the moment it's captured, so most move from Pending to Synced within a few seconds. A fallback runs every 5 minutes to catch anything the queue missed, so a Pending status that lingers past then is the first sign of a real delay.